THU 12/03 at 1:00p EST
Marketing automation, and more specifically mailing list automation, is a common strategy in the general business world. It is rarely used in online music marketing for many reasons, one of which is lack of knowledge on how to use it.
This webinar will help you understand how mailing list automation will end up saving you time and enable you to do greater bonding with your fans. Well also explore other ways to use mailing list automation to help make you a more effective music marketer.
We’ll be joined by artist Mike Baker (a Berklee Online alum) who I had the pleasure of reconnecting with at one of my Berklee Online sponsored panels at CD Baby’s D.I.Y. Musician Conference in Chicago. Mike and I got to hang out for a while that weekend and were both wondering why mailing list automation was rarely used by musicians. We realized that most artists don’t know it is possible or understand how to put it to use. This webinar hopes to resolve that issue.
Mike releases music under the name Radio Nowhere. I highly recommend you check him out.